According to Stratistics MRC, the Global Web Analytics Market is accounted for $3.66 billion in 2020 and is expected to reach $16.04 billion by 2028 growing at a CAGR of 20.3% during the forecast period. Increasing shift to data-driven businesses and growing need to collect, analyze, and visualize website data by various industry verticals are driving the market growth. However, stringent government regulation over data security and privacy is hampering the growth of the market.
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Based on the end user, the retail & consumer goods segment is going to have lucrative growth during the forecast period due to the advancement of the internet and the freedom to access it from anywhere, brick-and-mortar stores turned into digital retailers and the emergence of a new breed of e-retailers. By geography, Asia Pacific is going to have high growth during the forecast period owing to the increasing number of analytics outsourcing activities, growing implementation of the solutions, and awareness amongst the businesses to utilize the huge chunks of unstructured online data.
Some of the key players profiled in the Web Analytics Market include Webtrends, AT Internet, Tableau Software, Splunk Technology, Teradata, SAS, Adobe, Microsoft Corporation, IBM, Hootsuite, Google, Facebook, Comscore, SimilarWeb and MicroStrategy.
Types Covered:
• On-Site Web Analytics
• Off-Site Web Analytics
Services Covered:
• Support & Maintenance
• Professional Services
Solutions Covered:
• Search Engine Tracking & Ranking
• Marketing Automation
• Heat Map Analytics
• Behavior-Based Targeting
Analysis Types Covered:
• Audience Analysis
• Conversion Analysis
• Behavior Analysis
• Acquisition Analysis
Deployment Types Covered:
• On-Premise
• On-Demand
Service Types Covered:
• Paid
• Free
Data Collections Covered:
• Web Logs
• Packet Sniffing
• JavaScript Tagging
• Web Beacons
Organization Sizes Covered:
• Small and Medium-Sized Enterprises (SME’s)
• Large Enterprises
Applications Covered:
• Traffic Management
• Display Advertising Optimization
• Social Media Management
• Personalization
• Mobile Analytics
• Online Marketing & Marketing Automation
• Multichannel Campaign Analysis
• E-Mail Marketing
• Performance Monitoring
• Digital Rights Management
• Content Marketing
• Business and Market Research
• Targeting & Behavioral Analysis
• Online Fraud Detection
End Users Covered:
• Travel & Hospitality
• Commercial
• Retail & Consumer Goods
• Media & Entertainment
• Food & Beverage
• Energy and Utilities
• Manufacturing
• Healthcare & Life Sciences
• Government & Defense
• E-commerce
• Telecommunication & Information Technology
• Car
• Banking, Financial Services and Insurance (BFSI)
• Transportation and Logistics
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
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