According to Stratistics MRC, the Global Smart Television (TV) Market is accounted for $147.80 billion in 2020 and is expected to reach $1,105.61 billion by 2028 growing at a CAGR of 28.6% during the forecast period. Some of the key factors propelling the market growth include increasing demand for smart TV’s, technological advancements in TV resolution from HD towards 4K and higher, demand for web-enabled TV’s, increasing usage of the internet, growing disposable income across emerging economies, and development of entertainment technologies. However, lack of high-speed internet penetration in emerging economies is likely to restraint the market.
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On the basis of geography, the Asia Pacific region is expected to have considerable market growth during the forecast period, due to rise in the regional demand for 4K televisions as customers is choosing UHD TVs due to their sleek design and better image quality, increasing demand for smart TVs by end-users, and the emerging economies of India, China, and Japan. The rising demand for these sets has created opportunities for the content providers to deliver content in better resolution and recording facilities that can support 4K technology. China dominated the market, supported by the emergence of new entrants such as Hisense Co., Ltd. and TCL Corporation, who made the competition fierce for the major players. A few Chinese brands such as TCL Corporation have also entered the North American region, thereby ensuring a global coverage for these brands.
Some of the key players in Smart Television (TV) Market include Panasonic Corporation, Vizio Inc., Koninklijke Philips NV, TCL Corporation, Haier Group Corporation, Hitachi Ltd., Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics, Inc., Insignia Systems Inc., Sansui Electric Co. Ltd., Apple Inc., Videocon Industries Limited, Toshiba Corporation, Hisense Group Co. Ltd., Skyworth Digital Holdings Co., Ltd., and Intex Technologies.
Screen Types Covered:
• Curved Screen
• Flat Screen
• Foldable Screen
Refresh Rates Covered:
• 240Hz
• 120Hz
• 60Hz
Resolution Types Covered:
• 8K Television (TV)
• High Definition Televsion (HDTV)
• 4K Ultra-High-Definition Television (UHD TV)
• Full High Definition (HD) TV
• 720p
• 1080p
• 4K Television (TV)
Platforms Covered:
• Tizen Operating System (OS)
• Roku Television (TV)
• iPhone Operating System (OS)
• Android TV & Google TV
• Web Operating System (OS)
• MyHomeScreen
• Fire Television (TV) (AMAZON)
Distribution Models Covered:
• Offline
• Online Stores
• Indirect
• Direct
Screen Sizes Covered:
• Above 65 Inches
• 56 to 65 Inches
• 46 to 55 Inches
• 32 to 45 Inches
• Below 32 Inches
Panel Types Covered:
• Organic Light Emitting Diode (OLED)
• Liquid Crystal Display (LCD)
• Quantum Dot Light Emitting Diode (QLED)
• Light Emitting Diode (LED)
• Plasma Display Panel (PDP)
• Surface-Conduction Electron-Emitter Display (SED)
Accessories Covered:
• Television (TV) Camera
• 3D Glasses
• wireless Local Area Network (LAN) Adaptor
• Keypads
• Gaming Devices/Play Stations
Technologies Covered:
• Interface Design
• Operating System
Applications Covered:
• Public
• Family
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