According to Stratistics MRC, the Global Healthcare Customer Relationship Management (CRM) Market is accounted for $10.66 billion in 2020 and is expected to reach $34.47 billion by 2028 growing at a CAGR of 15.8% during the forecast period. Rising focus on patient engagement, increasing demand for structured data, and technological advances in the field of communication and information technology are the major factors propelling the market growth. However, the high cost and difficulty of CRM implementation and threat of patient data security are hampering the market growth.
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By geography, the Asia Pacific holds the largest share in the market during the forecast period. The increasing healthcare infrastructure and quick developments in emerging economies are probable to boost the growth of the healthcare CRM market. Countries such as Japan and China in this region are driving by the highest expansion of e-health technologies in these countries.
Some of the key players profiled in the Healthcare Customer Relationship Management (CRM) Market include SAP SE, Accenture, AllScripts Healthcare Solutions Inc., Amdocs Ltd., Anthelio Healthcare Solutions, Cerner Corporation, IBM, Infor, Inc., Lawson and Verint Systems, Microsoft Corporation, NetSuite, NICE Systems Ltd., Oracle Corporation, Salesforce, Siemens Healthcare, SugarCRM, Talisma, and Veeva Systems.
Components Covered:
• Software
• Services
Solutions Covered:
• Operational CRM
• Collaborative CRM
• Analytical CRM
Deployment Models Covered:
• Web/Cloud-Based Model
• On-Premise Model
• Software as a Service (PaaS)
Functionalities Covered:
• Customer Service and Support
• Marketing
• Sales
• Digital Marketing
Products Covered:
• Individual and Referral
• Individual Healthcare CRM
• Referral Healthcare CRM
Technologies Covered:
• Mobile
• Predictive
• Social
Applications Covered:
• Communication Module
• Task Management
• Report Module
• Community Outreach
• Case Coordination
• Case Management
• Relationship Management
End Users Covered:
• Healthcare Payers
• Healthcare Providers
• Life Sciences Industry
• Hospice Care
• Pharmaceutical
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
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