According to Stratistics MRC, the Global Clickstream Analytics Market is accounted for $1347.97 million in 2021 and is expected to reach $4243.24 million by 2028 growing at a CAGR of 17.8% during the forecast period.
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Clickstream analytics refers to the method of collecting, analyzing, and providing visualized results of aggregated client action over the web. Clickstream analytics can refine information by processing, cleaning, and changing the raw data into a convenient structure that makes analysis of information simple and more precise.
Some of the key players profiled in the Clickstream Analytics Market include Webtrends, AT Internet, Verto Analytics, Talend, Splunk,Oracle, Microsoft, Jumpshot, IBM,HPE, Google, Connexity, SAP, Adobe and Vlocity.
Organization Sizes Covered:
• Large Enterprises
• Small and Medium-Sized Enterprises
Types Covered:
• Services
• Software
Deployment Models Covered:
• On-Demand
• On-Premises
Applications Covered:
• Website/Application Optimization
• Traffic Analysis
• Software Testing
• Market Research
• Employee Productivity Analysis
• Customer Data Analysis
• Basket Analysis and Personalization
• Click Path Optimization/Visit Path Optimization
End Users Covered:
• Travel and Hospitality
• Media and Entertainment
• Telecommunications and IT
• Retail and eCommerce
• Government
• Energy and Utilities
• Commercial
• Banking, Financial Services, and Insurance (BFSI)
• Transportation and Logistics
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
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