According to Stratistics MRC, the Global Customer Data Platform Market is accounted for $4.78 billion in 2022 and is expected to reach $31.77 billion by 2028 growing at a CAGR of 37.2% during the forecast period.
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Customer data platform (CDP) is a packaged software that generates a persistent, unified customer database, available to other systems. It offers certain features related to consumer interaction and behaviour. To provide a single, comprehensive perspective of each client, it gathers and combines first-party customer data from many sources. Platforms for customer data enhance omnichannel customization and customer experiences. It removes data silos and boosts productivity and income for the business.
Some of the key players profiled in the Customer Data Platform Market include Orcale, Microsoft, Amazon Web Services, Adobe, SAP, Acquia, BlueConic, Databricks, SAS Institute Inc, Amperity, Dun & Bradstreet, Leadspace, Zeta Global, Upland Software, Tealium and Teradata.
Components Covered:
• Platform
• Professional Services
• Support & Maintenance
Deployment Modes Covered:
• Cloud
• On-Premises
Organization Sizes Covered:
• Small Enterprises
• Medium Enterprises
• Large Enterprises
Capabilities Covered:
• Audience Management
• Open Access
• Identity Management
• Real-Time Analytics
• Other Capabilities
Applications Covered:
• Predictive Analysis
• Personalized Recommendations
• Customer Retention & Engagement
• Marketing Data Segmentation
• Security Management
• Other Applications
End Users Covered:
• Healthcare
• Telecom & IT
• Travel & Hospitality
• Media & Entertainment
• Retail & E-commerce
• BFSI
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
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