According to Stratistics MRC, the Global Customer Intelligence Platform Market is accounted for $2.47 billion in 2022 and is expected to reach $11.98 billion by 2028 growing at a CAGR of 30.7% during the forecast period.
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A customer intelligent platform (CIP) is the subsequent level of client data management. It integrates billions of data points from many sources to provide insights, serving and connecting business users in sales, marketing, commerce, and service. To obtain knowledge about consumer demands, motivations, and behaviours, it gathers and analyzes comprehensive customer data from internal and external sources. It then integrates that data to make it analysis-ready. To extract useful information from consumer data, the platform employs advanced analytics that combine human-driven analytics with artificial intelligence or machine learning. A uniform, consistent, dynamic, and individual record of consumers’ interactions with the company is automatically created by the platform.
Some of the key players profiled in the Customer Intelligence Platform Market include Accenture PLC, IBM Corporation, SAP SE, Salesforce.com Inc, SAS Institute Inc, Microsoft Corporation, Adobe Inc., Google LLC, Informatica LLC and Oracle Corporation.
Components Covered:
• Platform
• Services
Deployment Modes Covered:
• Cloud
• On-Premises
Organization Sizes Covered:
• Small Enterprises
• Medium Enterprises
• Large Enterprises
Data Channels Covered:
• Call Centers
• Web & Email
• Social Media
• In-store
• Mobile
• Surveys
• Promotional Data
• Sales Representatives
• Other Data Channels
Applications Covered:
• Customer Data Collection & Management
• Customer Segmentation & Targeting
• Customer Retention & Engagement
• Customer Behaviour Analytics
• Customer Experience Management & Personalized Recommendation
• Omnichannel Marketing
• Other Applications
End Users Covered:
• BFSI
• Telecom
• Manufacturing
• Healthcare & Life Sciences
• Media & Entertainment
• Retail & E-commerce
• Energy & Utilities
• Travel & Hospitality
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
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